NO. 1999 · On air

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Divorce-Online

A redesign of the homepage for the UK's leading online divorce service, calmer and clearer, with every fixed fee in plain sight.

Specification

Client
Divorce-Online
Year
2026
Role
Homepage redesign
Disciplines
Web design, Conversion, Content design
Visit the live sitedivorce-online.co.uk

What they arrived with

The UK's leading online divorce service, trading since 1999, with more than 200,000 clients, fixed fees from £179, and a homepage with a great deal to say: three services, a quiz, a callback form, a comparison, the figures, and the questions people ask most.

The real constraint

People arrive here at a difficult moment in their lives. The page has to feel calm and clear before it does anything else, and every fee, step and guarantee has to be easy to find and easy to trust.

The thinking

  1. Calm first. A short headline, "Divorce, made simpler", one clear way in, and the figures that reassure, all on the very first screen.
  2. Every fee in plain sight. Three services as three cards, each with its fixed fee, and the service that does both in the middle.
  3. Show the way through. The case tracker drawn on a phone, and three steps, each shown as the screen you would see, so the process feels familiar before it has even begun.

The build

A single page with not a photograph in sight: the phone, the tracker, the seals and every interface picture are drawn, sharing one icon set, one shadow system lit from above and a whisper of grain. Bricolage Grotesque for the headlines, cut to size with its optical axes, Figtree for the text, and the brand's green deepened, with apricot for warmth.

Contact sheet

  1. The redesign's services section, headed Choose your service. Every fee is fixed., with three cards: Simple Online Divorce at £179, Online Divorce and Consent Order at £429 per couple in dark green, and Financial Consent Order at £269.
    1 · ServicesThree services, each for a fixed fee: divorce only at £179, finances only at £269, and both together at £429 per couple.
  2. The redesign's How it works section, headed Three simple steps, all from home, with three small interface drawings over three numbered steps, and a band offering a free callback.
    2 · How it worksThree steps, all from home, each drawn as the screen you would see: the service finder, the portal and your case.
  3. The redesign's comparison table, headed Online with us, or a traditional local solicitor?, with the Divorce-Online column raised in dark green over four rows: paperwork, fees, time and updates.
    3 · CompareOnline with Divorce-Online, or a traditional local solicitor, compared on paperwork, fees, time and updates.
  4. The redesign's trust section on deep green, headed The UK's leading online divorce service, with an apricot 4.8 rating panel, figures from 200,000+ clients to £1000+ saved, and three guarantee cards with seal icons.
    4 · TrustSince 1999: the figures, the 4.8 rating from 4,800+ reviews and the guarantees, on the deep green of the palette.

The left and right arrow keys move between frames, and with Command or Control held they go to the first or the last. Escape puts the frame back.

Kept simple, on purpose

  • Stock photographs
  • Hourly rates

The system

Palette

  • Ground#F2F5F1The page
  • Ink#0F2A2013.9:1 on ground
  • Text#176C435.9:1 on ground
  • Fill#0E3B2CFilled blocks
  • Fill ink#FFFFFF12.5:1 on fill
  • Edge#7A8F863.1:1 on ground

Type

Headlines
Bricolage Grotesque
Text
Figtree

What happened

A redesign, for now. The telly shows the new homepage, and today's live site is one click away.